Toronto, Ontario (August 16, 2011) — Today, Jamieson Laboratories launches Call for the Wild! The campaign, which runs until September 18, 2011, is a people’s choice donation program that will distribute $100,000 to five outstanding Canadian wildlife protection organizations (see below).
Call for the Wild! will increase awareness about the protection, rescue and rehabilitation of Canada’s wildlife. Throughout the five-week Jamieson Cares Facebook campaign, visitors can learn about the important work of each organization, watch videos of the groups in action and ask questions through social media. “For over 40 years, Jamieson has fought to protect animals and the environment,” says company Chairman Eric Margolis. “We actively support wildlife initiatives. With Call for the Wild!, our goal is to increase public awareness and compassion about the challenges wild animals face, often as a result of human interference.”
As they learn about the unique contribution of each wildlife organization, Canadians will be invited to cast a vote for their favourite. Every vote will translate into a proportional donation from Jamieson Laboratories. The company has earmarked $100,000 to support the 2011
Call for the Wild! campaign. “Our commitment to wellness naturally extends to wildlife species,” continues Margolis. “We can only be as healthy as the wildlife and environment around us. Jamieson is proud to support the tireless efforts of these organizations that protect and rehabilitate our iconic animal species.”
Until September 18, visit facebook.com/jamiesonvitamins to learn more information or to cast your vote
Call for the Wild! Participating Organizations 2011:
- Wildlife Rescue Association of British Columbia, Burnaby, British Columbia
- Alberta Birds of Prey Foundation, Coaldale, Alberta
- Toronto Wildlife Centre, Toronto, Ontario
- Mingan Island Cetacean Study, St. Lambert, Quebec
- Canadian Sea Turtle Network, Halifax, Nova Scotia
About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada’s largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary supplement formulas. All Jamieson products are made at the company’s state-of-the-art laboratories in Windsor, Ontario. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information, please call 1-800-265-5088. Find us online at jamiesonvitamins.com and facebook.com/jamiesonvitamins or follow us on Twitter @Jamieson_Labs
